Fiduciary Financial Group’s Code of Ethics is based on the guiding principle that the interests of the client are our top priority. Fiduciary Financial Group’s officers, directors, advisors, and other employees have a fiduciary duty to our clients and must diligently perform that duty to maintain the complete trust and confidence of our clients. When the potential for conflict arises, it is our obligation to put the client’s interests over the interests of either employees or Fiduciary Financial Group. We are also required to disclose any actual, potential, or perceived conflicts of interest. We hold this standard so near and dear to our hearts that we decided to include it in our name, Fiduciary Financial Group.